BI & GenAI Roadmap with StarwaysIT

Transforming Business Intelligence with Generative AI

Presented by: Radwan Jannan

Apr 2025

Benefits of Business Intelligence

Enhanced Decision Making

Data-driven insights lead to more informed decisions.

Operational Efficiency

Streamlined processes through automation and analytics.

Competitive Advantage

Identifying trends and market opportunities.

Customer Insights

Better understanding of customer behavior and preferences.

Risk Management

Early detection of potential issues and trends.

Financial Performance

Improved forecasting and budget allocation.

BI Architecture

Data Sources Structured/Unstructured ETL Pipelines Extract, Transform, Load Data Lake Raw Data Repository Data Warehouse Optimized for Queries BI Tools Analytics & Reporting

Data Sources

Structured, semi-structured, and unstructured data from various systems and external sources.

ETL Pipelines

Extraction, Transformation, and Loading processes that prepare data for analysis.

Data Lake vs. Data Warehouse

  • Data Lake: Flexible repository for raw data
  • Data Warehouse: Optimized for reporting and analytics

BI Tools & Platforms

Integration with analytics, reporting, and visualization tools for insights generation.

Business Intelligence Process Flow

Data Collection

Aggregating data from multiple sources.

Data Cleaning

Removing duplicates, standardizing formats, ensuring quality.

Data Storage

Data Lake

For storing raw, unprocessed data.

Data Warehouse

For structured, query-optimized data.

Analysis Layers

Descriptive Intelligence

What happened?

Diagnostic Intelligence

Why did it happen?

Predictive Intelligence

What will happen?

Prescriptive Intelligence

What should we do?

Visualization & Reporting

Dashboards, reports, and interactive tools to present insights in an accessible format.

Data Warehouse in BI

Purpose

Centralized repository for structured data, serving as the foundation for analytics and reporting.

Schema Design

Star and snowflake schemas for efficient querying, organizing data into fact and dimension tables.

Performance

Optimized for fast, complex analytical queries, with indexing and partitioning for speed.

Foundation

Serves as the basis for higher-level BI analytics, providing a clean, integrated data source.

Fact Table Dimension Dimension Dimension Star Schema

Data Mining in BI

Definition

Extracting hidden patterns and insights from large datasets using statistical methods, machine learning algorithms, and artificial intelligence techniques.

Techniques

Clustering

Grouping similar data points to identify natural segments in your data.

Classification

Categorizing data into predefined classes or groups based on attributes.

Regression Analysis

Predicting continuous values and understanding relationships between variables.

Benefits

Improved forecasting
Enhanced customer segmentation
Identification of trends and anomalies

BI Tools & Technologies

BI Platforms

Tableau
Power BI
QlikView
Looker

Data Integration Tools

Informatica
Talend
Apache NiFi

Analytics Software

R
R Programming
Python
SAS

Emerging Trends

AI & Machine Learning

Augmented Analytics

Cloud-Based BI

Business Cases for the Authority of Narcotics Control

Enhanced Surveillance

Real-time monitoring of narcotics trends and activities, providing immediate intelligence to field officers.

Predictive Analytics

Forecasting hotspots and emerging drug trends to proactively deploy resources and prevention measures.

Compliance & Reporting

Automated and accurate regulatory reporting, ensuring transparency and accountability in operations.

Inter-Agency Collaboration

Centralized dashboards for multiple agencies to share data and coordinate efforts in fighting narcotics crimes.

Police Customs Healthcare

Resource Optimization

Efficient allocation of personnel and assets based on data-driven insights and operational analytics.

Before BI:
23%
After BI:
85%

Generative AI + BI (GenAI Integration)

Automated Insights

GenAI generates narratives and context for dashboards, explaining complex patterns.

"Sales increased by 24% in Q2, primarily driven by the new product line and increased customer retention in the Eastern region."

Natural Language Processing

Conversational interfaces for querying BI systems without technical knowledge.

Ask your data:
"Show me drug seizures in coastal areas last quarter"

Dynamic Simulations

Run "what-if" scenarios for strategic planning and resource allocation.

Border Checkpoint Staff: +25%
Predicted impact: 32% increase in seizures

Content Automation

Auto-generation of business reports, marketing strategies, and presentations based on BI data.

Reports
Presentations
Strategies

Enhanced Collaboration

Real-time human-AI collaboration for brainstorming and decision-making in complex scenarios.

AI
Based on current seizure data, I recommend focusing operations on the southwestern region next month.
Can you show me the supporting evidence for this recommendation?
TC

BI Roadmap – Step-by-Step Implementation

Step 0: Initiation

  • Define business objectives and KPIs
  • Assemble a cross-functional BI team
  • Audit and catalog all existing data sources

Phase 1: Descriptive

What Happened?

  • Data Integration: Establish ETL pipelines
  • Data Cleaning: Standardize datasets
  • Storage Setup: Data Lake & Warehouse
  • Dashboards & Reports: Initial visualizations

Phase 2: Diagnostic

Why Did It Happen?

  • Data Exploration: Drill into trends
  • Statistical Analysis: Identify root causes
  • Model Enhancement: Multidimensional models

Phase 3: Predictive

What Will Happen?

  • Predictive Models: Develop forecasting
  • Machine Learning Integration: Classification
  • Real-Time Analytics: Live data pipelines

Phase 4: Prescriptive

What Should We Do?

  • Decision-support systems
  • Scenario simulations

Phase 5: Automated

Automation

  • RPA for reporting
  • Event-driven insights

Phase 6: Collaborative

Team Integration

  • Self-Service BI tools
  • Collaborative platforms

Phase 7: GenAI

AI Integration

  • Insight generation
  • NL interfaces

Final Step: Continuous Improvement

  • Performance Monitoring: Continuously track and optimize BI performance
  • Expand Use Cases: Scale BI to additional departments
  • Ongoing Training: Keep teams updated with evolving tools and AI capabilities

Summary & Next Steps

Key Takeaways

The integration of BI with GenAI creates a robust framework for actionable insights.

A phased roadmap ensures systematic development—from data consolidation to automated, AI-enhanced intelligence.

Tailored business cases (e.g., for narcotics control) demonstrate the flexibility and applicability of this approach.

Next Steps

Initiate Pilot Projects

Begin with a focused proof-of-concept to demonstrate value and gain stakeholder support.

Align Stakeholders

Ensure executive buy-in and begin team training on BI concepts and tools.

Develop Project Plan

Create a detailed timeline, resource allocation, and implementation roadmap.

Q&A and Contact Information

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Contact Information

Thank you for your attention!

We look forward to transforming your Business Intelligence capabilities.